It is expensive to develop AR experiences.
Currently, businesses rely on studios to create AR applications and experiences. This option can be very expensive and time consuming. In addition, being an outsourced project, businesses have little control over the final result of the project.
AR Functions are difficult to integrate on websites and applications.
AR applications are very platform specific, which can limit the reach of your content. AR content often requires users to download an mobile App, which can limit the number of customers who try out the AR experience.